Ep046: Eoin Everard

Today I’m talking to Eoin Everard, a physiotherapist from Kilkenny, Ireland.

He's such an enthusiastic lover marketing. He's been following the I Love Marketing podcast since 2012 and is really doing some great things in marketing his physiotherapy practice.

And we had a great discussion about all of the elements of his before, during and after units and one of the really interesting themes of the whole conversation was the idea of thinking bigger than being just a solopreneur.

If you're going to scale your business, you have to get to a point where you can see your business providing results and value beyond your need to be involved delivering that value. You have to be able to create a system; a process and procedure that can, in the before unit; find people who want to get the result you're able to deliver, in the during unit, deliver those result consistently, predictably and profitably, and then in the after unit, nurture relationships so everyone you know, knows you provide these kind of services and are enthusiastic to introduce you to the people they meet who could use your services as well.

This is a great conversation that covers all those points from a strategic standpoint.

You're going to get a lot out of it.

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Ep045: Derrik Hubbard

Today we have a really great conversation with Derrik Hubbard, a financial advisor in California.

He has a really successful system he's been using to mail an invitation to the ‘right people’, a specific group of people in the area around the location where he runs a Social Security workshop.

It’s a great example of the vending machine I’ve described in the last few shows. He has people to come to the workshop and from there they meet with him for a strategy session and becoming clients.

It’s a system that works, and over the hour of the show we ran through the whole process of exactly how it works over his 30 day cycle.

Picking the list, mailing the postcards, holding the event. Within 30 days, he has a number of people in his office and now he's able to work with them in a relationship that's going to yield a great return over the course of several years for him, and helps the people maximize what they're doing in their retirement.

We spent a lot of the time talking about how to maximize that process and how to lower the threshold on the front end. Instead of offering a workshop straight away, offering a book (a lower barrier to entry) and then extending the relationship we have with people to bond, and over a longer period of time, continue to offer ‘cookies’ to them like the workshop.

This is a really great episode to understand how each of the four Profit Activators in the before unit work together and how we can maximize them.

You're going to enjoy this one.

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Ep044: Jeffrey Higgins

Welcome to the More Cheese Less Whiskers podcast.

Today, we have a great conversation with Jeffrey Higgins, a real estate agent from outside of Detroit, about the future of real estate.

Jeffrey is someone who's been in the real estate business for 25 years, mainly in a commercial capacity working with retail shopping malls, and I don't know if you've noticed, but the prospects for the shopping mall as a concept are getting less and less exciting.

Jeffrey, taking a long-term view and looking to the future, has decided it makes more sense to transition into residential real estate.

Rather than just talk about the specifics of how to get more real estate leads, because I've cracked all of those codes and have endless podcasts and information about how to do that, we really focused on the higher-level conversation. What is it going to take to be in a sustainable real estate business in the next 25 years and really build a foundation that can not only survive, but get ahead of and thrive in this changing environment.

We focused on two things that are key to this, but I'm going to let you discover through the podcast here.

Take a listen…

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Ep043: Chris Fontana

Welcome to this week’s More Cheese Less Whiskers podcast.

Today I'm talking with Chris Fontana. Chris is a financial advisor in Florida, but not just any financial advisor. They specifically, through listening to the I Love Marketing podcast for all these years, have narrowed their focus to a single target market of medical professionals. They’re focused on working with doctors, specifically physicians who are coming out of medical school, starting their career.

We talked about the brilliance of that strategy and the lifetime value of the relationship he's building at the very beginning with these people. I love the fact they have such a long-term focus, building the foundation for a really, really successful long-term businesses.

We had a great conversation and talked about the challenge of compliance, but the benefits of building the ‘scale ready algorithm’. The compliant vending machine in the before unit that will keep delivering leads. We discussed what really needs to be worked on to set up the components for that, and I think you'll hear as we come to some of the breakthroughs.

All of this is totally applicable to any other business, so I think you’re really going to get a lot out of it.

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Ep042: Alex Epstein

I have a really interesting conversation lined up for you today. Alex Epstein is one of my favorite people to have conversations with. This guy is super, super bright, he's a philosopher, which I love about him, and he's the author of one of the books that I think may have the very best book title ever, 'The Moral Case for Fossil Fuels'. It's a reflection of the really interesting approach he takes looking at things.

We dive into that, but we spent most of our time looking at how we could apply the 8 Profit Activators to the business of being Alex Epstein. We came up with some really great evil schemes for him use including thinking about his own scorecards and super signatures.

I think you’ll really enjoy this take on things.

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Ep041: Jamie Smart - Revisited

Today we have a More Cheese Less Whiskers first as we welcome back Jamie Smart.

If you remember Jamie is the author of two books, Clarity and Results. I’ve enjoyed both of them and this episode is a follow up to Episode 009 where we dived in the details and planned for the book launch of Results. In that show we talked about some out of box ideas on how to market on a local basis, a national book launch. All to support Jamie’s goal of getting on the Sunday Times list, the UK equivalent of the New York Times bestseller list.

We came up with some really great ideas and Jamie and his team were able to execute some pretty neat things. In this show we discuss those results. Jamie had a lot of great insight about what happened through that whole campaign and we spent the hour talking about the insights and results before talking more about the place of books and the importance of books titles. Specifically in the marketing or the attraction of a book.

I always enjoy my conversations with Jamie. I think you're going to love this episode.

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Ep040: Jim Hart

Today, I'm talking with Jim Hart. Jim is in Arizona and has had quite a career in both the newspaper business and direct response marketing, as a consultant and now working with small and medium businesses to help counsel them on their marketing.

We had a great conversation about the future of the newspaper business. We talked about how, despite the common narrative, there's still a lot of juice left to squeeze from the newspaper orange, and the unique opportunity Jim has with his skills as a direct response marketer, his knowledge of the newspaper business and his connections in the newspaper business, to bundle up his skills and create some really great opportunities for small businesses all over the country.

We progressed into talking about the deeper idea of picking one business and really going deep in providing solutions for that one business that could be syndicated to all the other service providers in the same business.

You'll see we started talking about dentists but the conversation narrow to end talking about chiropractors. This is a great demonstration of the focus you can get helping any kind of businesses, in the same way I have specific focus on being able to help real estate agents. We talked a lot about how this could apply to his situation.

I think you'll really find this an interesting episode, developing the idea of a working, scaleable example.

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Ep039: Kyle LeMarie

Today, we have a really great conversation with Kyle LeMarie. Kyle is here in Orlando, not too far from me, and he's making some wild innovations in the independent musician space.

He's really cracking the code, helping independent artists taking matters into their own hands, taking it back some of the power that big corporations have had in control of the music industry and making it easy and kind of forging a path for independent musicians to get their voice heard, to build their audience and to really apply the 8-Profit Activators to the independent musician.

He has a lot of great things that are going on and it was surprising to hear just how thoughtful he's been in applying the 8-Profit Activators to independent musicians and the success they've had.

This is a great conversation about the mechanisms that are easily deployed to build an audience and how to progress people through all stages of the Profit Activator stages.

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Ep038: Brad Lazurus

Selecting a single target market is a key principal to the 8-Profit Activators as fear of missing out makes most people try to target as many people as possible. Selecting the right group can make all the difference as your message resonates with those people. It gives you someone to focus on as you create points of engagement. It is both an art and science though, and it’s good to remember that being too specific could be costing opportunity too.

Today we're talking with Brad Lazarus. I met Brad more than five years ago when he was one of the people at the very first Breakthrough Blueprint event I did in London.

Today Brad owns a property investment company in the UK and we had a really great discussion about Real Estate, and the psychology behind what's going on in the minds of people who have a problem and need to sell a house. Specifically investors, or those who own investment properties which is Brad’s target market.

You'll notice in this conversation we started out going into a very specific target audience, crafting a solution specifically for those people. But then, when we took a minute to back up and look at the higher level, macro view of the business to see what's actually going on, where the transaction is taking place, and what Brad's role in that transaction is, we came upon a really elegant and much broader opportunity for what he's doing.

Sometimes taking a moment to look one ring out, a level up from the micro focus of the specific problem you're trying to solve, can reveal an even bigger opportunity, and create an opportunity for even more people.

I think you'll really enjoy this episode. It seemed to go by really fast.

PS. I'm doing 5 small group masterminds over the summer in: OrlandoTorontoLondonAmsterdamSydney. We're going to spend 3 days going deep in applying the 8 Profit Activators to your business.
Would you like to join us?
Just send me email to dean@deanjackson.com, put your city in the subject line and I'll get you all the details!

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Ep037: Bill Bloom

Welcome back to the More Cheese Less Whiskers podcast. Today we have a great episode as I talk with Bill Bloom. 

Bill is a financial advisor who also happens to be a yachter. He’s written a book called The Yachter's Guide to Early Retirement. It’s very exciting because he's figured out now a way to get people to raise their hand. He has the perfect Profit Activator 2 asset to make invisible prospects, visible. Something that gets people to raise their hands.

We picked up the conversation talking about the next stage. Now he's done that, what does he need to do for Profit Activator 3. How can we maximize the relationship with the people who have raised their hand? 

We need to connect with them to find out who are the five star prospects within that group. We need to figure out the best way we can help these people and how to best articulate the offers we'll use in Profit Activator 4 to deliver them to the During unit, creating a dream come true experience.

We spent the whole hour talking about this one conversion process, moving people from raising their hand, to taking action.

It's going to be a nice deep dive for you on converting leads. If that's the situation that you're in, I think you're really going to enjoy it.

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