Today on the More Cheese Less Whiskers Podcast, we have a special treat.
Usually, when I have people on the podcast, I don't know them, it's the first time I'm getting to know what they're working on, but today I've got my good friend, Tim Organ.
Tim is married to another good friend, JJ Virgin. I was at their house for dinner just after Christmas, we were talking about energy and focus and all those things you think about to get an edge on the New Year, and Tim gave me some supplements he had been working on as part of a top-secret project.
Well, now his project, his edge performance pack, is available.
It's a really great combination I've been taking since then that gives clarity and focus. What's great about it is the energy I get is what I call a 'happy energy,' rather than the amped-up feeling you might get from a caffeine-type supplement. It just helps to stay focused and clear.
So, Tim and I are going to talk about the launch of his new supplement, and I'm excited for you to hear the brainstorming of the idea and hopefully give you a chance to experience this for yourself.
Read moreThis week on the More Cheese Less Whiskers podcast, we're continuing the conversation I had with my good friend James Schramko.
Last week we focused on what was happening with James on that side of the planet; this week, I bring James up to speed on everything I've been doing.
It was a great conversation, including piggybacking business models, measuring success, and... how to start a makeup business!
Read moreLast year, for obvious reasons, I didn't get to visit Australia for my annual Breakthrough Blueprint, and a two weeks' stay in Manly.
So, this week I’m catching up with my good friend James Schramko to compare our work routines, what our daily schedule looks like, how we’re dealing with the changes of the last year , and what our plans look like for the future.
It’s always great to see what’s on the other side of the planet!
Read moreToday on the More Cheese Less Whiskers podcast, we're talking with Mardi Boettcher from California. Mardi is embarking on a new adventure as a coach, and this is a perfect example of how all of the elements of the Before Unit perfectly fit in place.
We went right through from selecting her target audience to getting people to raise their hand so she can build an audience of ideal prospects, and we talked about Profit Activator 3: How to educate, motivate, and engage in a dialogue with them so she can present the offer to join her program.
It was a great conversation because she has a really focused secret target audience, looking to attract ladies who are entering their sixties and who want to amplify and get everything they can out of life.
She has a real passion for this way of living. She loves the idea of working with this audience, and she's well on the way to get there.
Read moreToday on the More Cheese Less Whiskers podcast, we have a very special episode that I'm excited to share.
One of the great joys in my life is my relationship with Jay Abraham. Jay and I have amazing, long conversations about marketing, philosophy, what's going on in the world, and this week I got to record one of these conversations for you.
It's a great opportunity for you to listen in to the ideas we talk about, and we also talk about something special Jay is doing with Tony Robbins tomorrow!
So this Saturday, Jay and Tony Robbins are holding a marathon event called 'Lock In 2021'. They do these amazing hot seat events where Jay gets to spend a day with Tony Robbins and his platinum group. These are people from all over the world, his highest level masterminds, and all they do is tag team back and forth doing Q&A hot seats, answering questions, helping strategize or solve challenges for these business owners.
Jay and Tony have edited 12 hours of the best of these sessions into a marathon session they're going to be hosting tomorrow.
This has my highest recommendation. I'm not an affiliate or anything like that. I want you to experience how they do it because our podcast is all about that same approach. It's essentially a hot seat every week we share and apply the 8-Profit activators.
So, check it out at Lock In 2021, and in the meantime, listen to my conversation with Jay.
Read moreToday on the More Cheese Less Whiskers podcast, We're talking with Gordon Geraci, and if you are an ice cream lover, today is going to be a podcast for you!
Gordon's from Cincinnati, Ohio, where he's invented what is he's calling the perfect ice cream bowl. He's very passionate about the product. He loves what he's created. I think it's a great idea, and we talked a lot about how to get the word out about this new product.
This is a great episode for anyone introducing a new product or idea to people. Ice cream lovers are everywhere, all over the world, so how can we apply the 8-Profit Activators to the marketing of the perfect ice cream bowl.
This was a fun episode, and I think you're going to enjoy it.
Read moreToday on the More Cheese Less Whiskers podcast, we're talking with Troy Royster, who owns a commercial maintenance cleaning company based in New York.
They work in several States around New York, they've been in business for a long, long time, and Troy is an entrepreneur who's a student of the game! He has a long pedigree of taking action on all kinds of marketing ideas to build his business, and because of that, he's built something amazing. Now he has so much potential and so much opportunity that we had a great conversation about how to deploy these capacities, including this idea that when you can serve a lot of different people in a lot of different areas, one of the greatest things we can do is deploy our ability to select a single target market.
That's going to be the big lesson in this episode.
A lot of the time people set up their business so they can be selected by a wide variety of people. One of the things we have to understand when we're going out to develop our Before Unit, is that we are doing the selecting!
You get to select who would be the ideal client.
If you want to grow your business. If you've got the capacity to take on new people, rather than just open yourself up and take on whoever comes, we've got the opportunity to select who that person is.
When you really understand that, it makes sense to think about who would be the largest check, who would be the most delightful, who would be the most convenient, who would be a lifetime client.
We had a great conversation exploring those options and really narrowing it down to who would be best to approach first.
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