Welcome to the More Cheese, Less Whiskers podcast. Today we have a great conversation with Greg Harrington. Greg is an app developer who has unlimited opportunities and wonderful capabilities.

We started the conversation by talking about where his business developing custom apps for people that maybe take three or four months to complete, has come from, and the capacity he has for that type of project.

We then really got to the conversation about what the big opportunity is for Greg, and to think about the highest possible outcome for the skills, abilities and asset he has (his time and knowledge).

We talked about my freedom matrix for evaluating opportunities, and we spent the whole conversation really honing in on how to evaluate and figure out what are the best opportunities.

I think if you're in a situation like this where you have lots of capabilities and opportunities coming your way, then this will be valuable to help you put some sharp thinking around what would be the very best use of those capabilities going forward.

Welcome to the More Cheese, Less Whiskers podcast and today we're talking with Victor Thomas.

Victor owns a web development firm in San Francisco. They have lots of great capabilities and have built a nice business helping other businesses with their online presence.

If you're providing a service that’s project based, where you're doing work one time and getting paid one time, there's always the opportunity to think about how can you deploy those opportunities, those resources in a way that will yield recurring revenue.

We had a really great conversation about leveraging his effort, about selecting target markets that you can scale and which direction Victor could potentially go in.

Welcome to the More Cheese, Less Whiskers podcast. Today we're talking with Shane Melanson, a commercial real estate agent from Calgary, Albert, Canada.

Shane and I went through a little process here today to hone in on his specific target audience and outlined a whole plan to position him as the ‘mayor’ of that category in Calgary.

You're really going to enjoy this episode. I always love to talk about real estate, and there are so many parallels between the commercial side of real estate and all the residential things we have going on. You’ll see that happen here as we make those comparisons and end up with a really good action plan that Shane will be able to put into place.

Welcome to the More Cheese, Less Whiskers Podcast and boy, have we got a podcast for you today!

I'm talking with Noah Rosenfarb and Aaron Lee who run a company that helps franchisors and franchisees with their local digital marketing. These guys are phenomenal. I love the approach they have in putting so much thought into the things they're doing, and of course, my favorite things too, hatching evil schemes and franchising. You know, the ultimate level of syndication, is a franchise.

This conversation went by so fast, but there are so many great lessons in this, episode especially if you're in a business that helps other businesses succeed.

If you want to join me in December to hatch some evil schemes for your business, just email me dean@deanjackson.com and put 'Orlando' in the subject and I'll get you all the details.

Welcome to the More Cheese Less Whiskers podcast. Today we have an exciting episode with Justin Brooke. Justin is a monster in the online media and ad buying world. He has a wonderful training program at AdSkills.com where he trains people in not just Facebook ads, but buying all kinds of media ads. Everything from getting leads, to making initial sales, he's the guy.

We had a really great conversation about, what does he do with that now? Where does it go? What's the biggest opportunity? We focused on the wonderful opportunity of not just sharing the skills of how to do something, or teaching people how to do something, but really leveling up and talking about the result. How can we package a result rather than just the knowledge to getting that result?

We had a really great discussion, and it's interesting that Justin shared in the conversation, he was thinking along that same line that very day. We had a lot of fun hatching some evil schemes here, and you're going to enjoy this episode.

Welcome to another episode of the More Cheese Less Whiskers podcast where today we're talking with Ken Ingraham.

I just spent three days with Ken in Orlando at the Breakthrough Blueprint event in Celebration where we talked about his Spanish immersion program that works for, well, all kinds of different people.

You're going to hear as we talk, how we narrowed down to a specific target audience and then hatch an ‘evil scheme’ to get in front of that group in just the right way. There's a lot in this episode as we go deep through the process of narrowing your focus to a single target market and really thinking about how you can dominate that market. When we do the math on this, it all becomes really exciting.

Then, we talked about the mechanism of how we're going to make this happen, how to really focus on this target audience so that we can get in front of as many of the right people as we can and by the end, we’ve hatched a fully thought out ‘evil scheme’.

You're going to enjoy this episode.

Today, we're talking with Yassin Shaar. Yassin is a real estate mogul. A real estate impresario who's taking over the rent-to-own world with a very focused market and we spent a lot of our time talking about how to position Yassin as a market maker.

We talked about a concept where the mechanics are that we’re looking at being a market maker and the specifics are that he's looking for people who have homes they would like to sell.

We know there are people who want to buy homes, rent to own but they can't afford a down payment for whatever reason right now. Then we have investors who would like to buy homes with a presale that people would like to ultimately own.

That triangulation as a market-making is where the opportunity lies.

Listen in, and you'll see how the idea unfolds, and keep in mind, this concept can apply to so many things where there's an opportunity for you to be a market maker.

Today, we have a special treat. We have my good friend, Steve Sims. Steve, you may know, is the head of the Bluefish organization, a high end concierge service that can help you do anything you can imagine like getting people married at the Vatican or having dinner at the feet of David with Andrea Bocelli entertaining. Anything you can imagine, Steve can actually make happen.

I had the great experience of going to a taping of The Voice, the TV show, with Frank Kern. I got a signed guitar from Maroon 5 for Frank when we were doing an event together, and Steve's the one that made that happen. I’ve really enjoyed and have been the beneficiary of some great times because of my relationship with Steve.

Now, he has a new book coming out called Bluefishing, and we started our conversation by talking about some of the things he went through in writing the book and some of the things he's doing to launch the book.

We hit on the big idea, the evil scheme, the thing we can wrap the whole thing around. I'm pretty excited about it and I think it's going to evolve into something big.

I'll let you enjoy this episode and hear the hatching of an evil scheme live.

Today we're talking with Jamie Larson from Burnaby, British Columbia. Jamie’s an audiologist and he works with people who need hearing aids and helps them get the right information to make the right choice.

He's written a book and we talked about how he uses that book as a lead generator. It’s been working great and we brainstormed some ways to make his advertising, his initial offer in Profit Activator 2, more compelling versus convincing, as well as talking about some referral strategies.

We had a great conversation. He's got a great action plan, and you'll get a lot out of hearing us pull together the next steps in this plan.

Today, we're talking with Burke Jones. Burke has a brand new company helping people have greener lawns and get rid of all their weeds in some of the nice neighborhoods of Kansas. He started with some door hangers that offered a discounted price and he’s had some success already, starting to build a base of customers.

We spent this whole conversation talking about taking advantage of the structure of a business with recurring revenue. The value he has is a business that every six weeks he's going to come out, do a treatment, and that will happen year after year after year.

It's very back end, very after unit loaded. He's building his business up to where he'll have people in the after unit that are just recurring year after year after year, but, you have to start with the before unit, you have to start with where you are.

We talked about the possibility of offering a free treatment at the end of the season as opposed to at the beginning of next season, when everybody else will be lined up, competing, trying to get new clients.

Burke's very excited about the possibility and understood the logic, because we talked all the way through the investment model and the ROI on the greatest asset he has, access to his treatments at cost.

For any recurring business where there is long term value in each client, being able to use this asset and treat the work you do to get clients as an investment rather than a cost is great way to look the return.

We had a great conversation, I've had a lot of experience in this kind of a business and you’ll get a lot out of this episode.