Today on the More Cheese Less Whiskers podcast we're talking with Jill Harrington from just outside of Williamsburg, Virginia.

Several years ago, she wrote a book called The Lupus Recovery Diet. It was very successful, and she's helped lots of people. Her passion is really spreading the word and helping people adopt a whole food, plant-based diet nutrition program.

We had a really great conversation about the target audience of people who need and want to reverse heart disease. She has a great program that can help people, so my question was, "What would you do? What's the result you can get for people?"

We had a whole conversation around it not being just about the information, but about the execution, and the implementation of that information. Then, rather than looking to reach everyone, we narrowed the focus to her local area, and you'll see how the conversation unfolded to think about a pilot project to prototype, before duplicating her programs all over the country.

You're going to enjoy this episode, especially if you have something that could be packaged as a program to get a result, delivered in a localized market.

Joining the conversation your customers are having, before they start having it with all your competitors, is a great way to ‘be there for them’, before they even know they need you…

Today on the More Cheese Less Whiskers Podcast we're talking with Kirby Virden who owns a sign company that helps businesses with their outdoor signage.

We had a really great conversation, talking about the mistakes people make with their signs, what works, what doesn't, and really looking at what’s the purpose of signage. When you think about it, if you're focused on the outcome, the job of work you want that sign to do, it's a different kind of thinking than just putting your logo and your company name up there.

He has a great knowledge of the business and hatched some great plans, talking about how to find people who are thinking about getting signs, earlier in their thinking… before they ever get to the point of submitting requests for proposals from every sign company in town. How can we find those people earlier?

There’s a lot of opportunity if you head further upstream than others are fishing…

You're going to enjoy this episode.

If you're already successfully converting leads, then the very best thing you can do is find a way to introduce more people to that process, and separate the identifying from the converting.

Today on the More Cheese, Less Whiskers Podcast we're talking with Geoff Edie from Toronto.

Geoff's company is involved in many different ways of helping Canadian’s maximize their wealth. Tax savings, investments, retirement accounts, a strategy they have for freeing up people’s RRSP.

We had a really great conversation about the front end of his business and how to get the conversation started. They've got a great model in place, inviting people to workshops followed by a ‘big summit’ where a lot of people end up becoming clients, so we talked about the best way to streamline the front end and get into conversations with as many people as we can.

Guess what my recommendation was…

Today on the More Cheese Less Whiskers podcast we had a great conversation with Dr. Phillip Yoo. Phil is in California and he helps people with knee pain, shoulder pain, back pain, spine stenosis, a whole list of conditions they're able to relieve with stem cell therapy.

It reminded me of the episode we did with Malton Schexneider, back in Ep023… Both had the same model of using ads to invite people to a workshop and then educating people about the process. From the workshop, people will come to the office, get evaluated and then choose to do some 'laser guided' stem cell therapy.

We talked about the importance of identifying your ideal prospects and turning invisible prospects visible by using a book instead of using the workshop as the way of first getting in touch with them.

This is a great episode and really reinforces what we talked about with Malton.

I think you'll enjoy it, especially if you're using workshops as a lead generation source.

Today we're talking with Tom Casey. Tom owns a home services organization, three separate companies in Connecticut, South Carolina, and Florida, all revolving around home services, HVAC, and all the things that go into making a home comfortable.

One of the things this conversation really took on was how do you get into a relationship with people, to be 'their guy' before you've ever had an opportunity to do business with them?

Especially in an industry where it's an emergency that brings them to you.

Nobody's excited about taking preemptive action to get a new air conditioner or a heating system in advance of needing it, and everyone else is going around screaming, trying to be the one they call right now.

We talked about taking a longer term approach and filling your 'before unit' by adopting people as if they were in your 'after unit'.

It's a great way to think about digging a well before you need it and establishing yourself as 'their guy' before they need you.

Today we're talking with Ben Byrne from Halifax, Nova Scotia. A fellow Canadian.

He's got some really great ideas. He's an enthusiastic copywriter who's looking to break into the market of helping financial advisors with their marketing.

We talked a lot about 'scale-ready algorithms', syndication, and the baby-steps in the process of helping and finding those people who want to, need to or are looking for help with their finances.

We talked a lot about some of the different strategies he could apply to crack that code which is where the real opportunity comes from. Being able to solve the problem once, and duplicate those results, breaks you away from reinventing the wheel each time.

There is a lot here and you're going to enjoy this episode.

Today on the show we're talking with Dave DePula. Dave is a second-time guest on More Cheese, Less Whiskers. You may remember we spoke back on episode 26 about the golf training method he had developed.

On that show, and in our Email Mastery program, we figured out a really great way to get people to come to his website and leave their name and email address by asking for his 21 Days to Golfing Freedom book. We then created an engaging dialog method to engage those people and offer the program he created to help them improve their golf game.

Well, fast forward over a year now, and he has a new method that's even better than the previous one, so now he’s wondering… how does he make that transition?

This is a great conversation talking about the results he had, and about how and what exactly we need to change about the approach he's taking now.

I think you might be surprised.

Today, we’re talking with Monsieur Henri Cousineau, from Montreal. Henri’s a real estate broker focused on leasing office space in the Montreal market.

He's been a realtor for a very long time and online since 2000! We talked about some of the evolution during that time, and focused in on the chain from getting eyeballs to his website, then people leaving their name and email address, then bonding with them over time, and finally meeting with them face-to-face. We discovered the weakest link for him is in getting people, once they come to his site, to leave their name and their email address.

We focused on that because from there, he's really got a great business dialed in and has been very successful in helping people once he’s able to be in contact with them.

This is a really good episode with a lot of transferable takeaways. You're going to enjoy it.

On today’s show, we're talking with Jesse Ibanez. I've known Jesse for, probably 20 years now. He owns a real estate and mortgage company in San Diego called the Greenhouse Group, and they really get behind this whole idea of the green lifestyle, and sustainability, and you know, they're in the right area for that.

A lot of people, especially in Southern California, and around the country, resonate with that message, and he's opening up a brand new office to server these people in an area he'd like to do more business.

We had a great conversation about how to integrate or marry the resonating purpose they have with their business and the economics of it. How do you make sure this is something that's going to fit with the sustainability of your business rather than be something that's just going to entertain you?

We worked through some really great questions to ask yourself and hatched some really viable evil schemes to attract more business that stay true to their real passion.

Today we're talking with Kirsten Fox from the Culinary Wine Institute in Utah. The wine capital of America! I've known Kirsten for a while now. She's been part of our Email Mastery program, so we've had chance to work with her on some email case studies she’s been creating.

She has a really great business that trains the staff of resorts and hotels, helping their servers become more knowledgeable about wine, so they can pass that knowledge on to diners and ultimately impact the amount of wine sold.

We had a really great conversation and I think you're going to like where it went, because we ended up talking about something that could have a really great impact when we started talking about creating custom metrics.

A metric, a proprietary metric that’s unique to your program, that you can wrap your training around, becomes a proof element of both their need for you, and the impact of working with you.

I am excited for you to hear this episode. This is something that so many of you can leverage.