Ep135: Monique DeBose

Today on the More Cheese Less Whiskers podcast we're talking with Monique DeBose who’s in LA.

You are in for a treat if you like music, and jazz music particularly, because Monique has a wonderful jazz album that's debuted on the iTunes charts at number two in the jazz category. 

We had a great conversation to brainstorm ideas around how to make her music dreams come true. We talked a lot about the importance of getting people to know you, like you and then to trust you, and by trust in this context, we talking about people trusting they will have a good experience when they come to see her perform or they buy her album.

She has the opportunity to model some of ways this has been done in other situations and really take an approach of starting in her local market to lay the foundations before looking at different ways of distributing her music or who else might be interested in sponsoring or participating in an event with her.

You're really gonna enjoy this episode. There's a lot of parallels no matter what your ‘performance’ is.

It's the same in a lot of ways to what I do. You know I go on tour each summer to Toronto, London, Amsterdam and Sydney, and I’m able to do small events like this because people know me, like me and trust me from all the time we get to spend together on the podcasts here, so I think you're really going to enjoy this episode, no matter what you do.

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Ep134: Pat Rieli

Today on the More Cheese Less Whiskers podcast we're talking with Pat Rieli, who owns a restaurant in Ybor City near Tampa, called the Big Easy Bar.

This is a really fun episode. You hear me often talk about the restaurant experience as a great kind of visual or learning experience to understand the concept of the guest experience timeline, and so we really got to talk about that in this episode.

We talked about some strategies to bring in new people from the local area and people who are visiting from out of town, and we talked about the importance of building a list of local people who are already coming to your restaurant that you can continue to build a relationship with by email.

It was really fun to dig into some strategies and tactics they could deploy.

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Ep133: Rebecca Hourihan

Today on the More Cheese Less Whiskers podcast we're talking with Rebecca Hourihan from San Diego, and Rebecca helps financial advisors with their marketing, branding, and content strategies.

We had a really great conversation about all of the tools she’s able to help people with, and some of the strategies she can apply right now to increase the number of people they can help.

When we got to the bottom of it, we figured out that the thing that's going to make the biggest impact for Rebecca right now is working on some Profit Activator two steps of collecting more lead. Opportunities that are going to get her in conversations with people, and then, in Profit Activator three, begin to educate and motivate those people by increasing the frequency that she’s adding value and always using that as the opportunity to present her super signature and ways to get started. 

This is a really fun conversation. Rebecca's very enthusiastic and I love talking with people who love marketing.

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Ep132: Jonathan Pantalis

Today on the More Cheese Less Whiskers podcast we're talking with Jonathan Pantalis from phikind.com the organic, sugar free chocolate people.

Chocolate the favorite thing of everyone everywhere, and if you love dark chocolate, this is going to be an exciting conversation because they've got a really great business and there's a lot of lessons here about focusing on the customer experience. 

We spend a lot of time talking about the first time somebody tries their chocolate, and the first 60 day experience to encourage them to reorder more chocolate and join as a recurring ongoing client.

They're doing a fantastic job. People love what they're doing, and as you’ll hear, they love the story.

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Ep131: Linda McKissack

Today on the More Cheese Less Whiskers podcast we're talking with Linda McKissack.

I love episodes like this where I get to combine my two greatest loves; marketing and real estate, and Linda and I have very similar backgrounds in that she has been involved in real estate since her early twenties, just like me, and she has gone on to build one of the largest organizations within Keller Williams with thousands of agents, and lots of offices.

Today we're talking about how she can use her assets of her book and starting a podcast to help grow her organization and really just do what she loves to do; helping, and mentor people. 

Linda is great to talk with and you're really going to enjoy this episode.

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Ep130: Troy Assoignon

Today on the More Cheese Less Whiskers podcast we’re talking with Troy Assoignon who's calling in from Spain, but he's traveling all over the world.

He has a great desire to help people creatively. He’s very creative. He’s got a lot of experience in design, and he couples that with a knowledge and a great aptitude for copy.

When you combine marketing, copy and design, you've got a really great trifecta and you're going to see the evolution here. We started out trying to figure out who Troy works with or who he would like to work with. Then as we progressed in the conversation we get more and more clarity and I think by the end we had nailed down to a very specific outcome, a very specific segment of the market that he can help.

He was really excited about it. I love when we have this kind of outcome and I think this will be a really great conversation if you're in a similar situation, where you can do a lot of things, help a lot of people, but are having a hard time nailing it down to a specific group of people and a specific outcome.

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Ep129: Ted Carr

Today on the More Cheese Less Whiskers podcast we're talking with Ted Carr, who just happens to be the newly minted mayor of the Raw Vegan community in Canada and we appointed him right on the show today, so you're going to get to hear a coronation as it were. 

It's really very interesting because Ted has a lot of cool stuff going on, all centered around a raw fruit festival that he organizes as part of a Canada fruit-fest.

He gathers all the raw vegans who are really into living this life, for a week of education and Merriment and they had a really successful kickoff for it this year.

Now he’s really thinking about growing the event, and how to use marketing to help with that. 

We really focused on the bigger picture, and bigger opportunities he has to organize this whole community throughout the year, and not just have it all revolve around the one thing, like an annual event.

I really enjoyed this. The hour went so quick and if you're in a situation where you are looking to do big things with an identifiable community, this is the podcast for you.

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Ep128: Stephanie Taylor

Today on the More Cheese Less Whiskers podcast we're talking with Stephanie Taylor from Arizona where she owns Twisted Yoga. She's a friend of Joe Polish who makes a special guest appearance, and we had a really interesting conversation, looking for opportunities to apply the 8 Profit Activators.

Stephanie was very open and willing to share everything that's going on. She's been in business for almost a year and has done a great job of building her business on the strength of some facebook advertising just after she opened, and again at the end of the year here.

But as you'll hear, there's a major difference in what happened the first three months compared to the last three months, and that's where one of the biggest lessons is.

She's built an asset in her list of potential clients that will have an ongoing yield year after year after year, and the great thing about something like a yoga studio is the whole point of the business is to build up a recurring clientele that returns month after month.

We talked a lot about some strategies to achieve this and it was great to have Joe on the call to share his perspective.

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Ep127: Sejal Fichadia

Today on the More Cheese Less Whiskers podcast we're talking with Sejal Fichadia, a lactation consultant in Portland, Oregon.

Now this is a pretty specific business, and I've never had any conversation, or experience with a lactation consultant, but we still had a really interesting conversation, because what we always find is that each individual provider of a service is really in the same exact situation.

You may be offering a different type of service, but you'll see as we have this conversation, the biggest challenge is always, identifying the people we're going to serve and want to be in a relationship with, how big is that market, and how do we get in front of them so we can get them to pay attention and start the relationship.

We had a really great conversation about finding other people who are also looking for the same audience across various social platforms, and came up with some good ideas for her to collaborate with them.

It’s a really great example of how the framework of identifying who you’re looking for works for every type of business.

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Ep126: Kevin Dobrynski

Today on the More Cheese Less Whiskers podcast we're talking with Dr Kevin Dobrynski in Oak Brook, Illinois. It was a great conversation as Kevin has a great desire and heart for helping people with depression and anxiety.

He's had some personal experience of this, and as a result, he's learned some really amazing techniques that get great results for people. 

We talked about how to approach something like this, where you have a product or service that could help millions of people all over the world. Anyone who has depression and anxiety, anywhere, and we talked about how to rein that scope in initially to focus on a local market.

Focusing on an epicenter first, those people closest to you, and then going outward, can really make a difference in what you can achieve. I'll let you listen in so you can see how we actually came to that thought, because we spent a lot of time thinking about how to optimize and document this protocol to share with others.

You're really going to enjoy this episode, especially if you've got something that could help or be wanted by people anywhere at anytime.

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