Ep127: Sejal Fichadia

Today on the More Cheese Less Whiskers podcast we're talking with Sejal Fichadia, a lactation consultant in Portland, Oregon.

Now this is a pretty specific business, and I've never had any conversation, or experience with a lactation consultant, but we still had a really interesting conversation, because what we always find is that each individual provider of a service is really in the same exact situation.

You may be offering a different type of service, but you'll see as we have this conversation, the biggest challenge is always, identifying the people we're going to serve and want to be in a relationship with, how big is that market, and how do we get in front of them so we can get them to pay attention and start the relationship.

We had a really great conversation about finding other people who are also looking for the same audience across various social platforms, and came up with some good ideas for her to collaborate with them.

It’s a really great example of how the framework of identifying who you’re looking for works for every type of business.

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Ep126: Kevin Dobrynski

Today on the More Cheese Less Whiskers podcast we're talking with Dr Kevin Dobrynski in Oak Brook, Illinois. It was a great conversation as Kevin has a great desire and heart for helping people with depression and anxiety.

He's had some personal experience of this, and as a result, he's learned some really amazing techniques that get great results for people. 

We talked about how to approach something like this, where you have a product or service that could help millions of people all over the world. Anyone who has depression and anxiety, anywhere, and we talked about how to rein that scope in initially to focus on a local market.

Focusing on an epicenter first, those people closest to you, and then going outward, can really make a difference in what you can achieve. I'll let you listen in so you can see how we actually came to that thought, because we spent a lot of time thinking about how to optimize and document this protocol to share with others.

You're really going to enjoy this episode, especially if you've got something that could help or be wanted by people anywhere at anytime.

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Ep125: Edwin Carey

Today the More Cheese Less Whiskers podcast, we're talking with Edwin Carey from Texas, and Edwin runs bootcamps, outdoor bootcamps in locations like schools and parks, where people can come and workout outside, in a group environment.

We had a really great conversation about how he can get the word out about the bootcamps and increase the number of people who join, and we really ran gamut of what can we do in the Before, During and After units of your business to market, something that is in a specific location, at a specific time.

Some really great ideas came out of our conversation, and I think you're going to get some great ideas yourself, especially if you're in an area where what you do is particularly appealing to people within a one or two mile radius of where you are.

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Ep124: Viktoriya Dolomanova

Today on the More Cheese Less Whiskers podcast we're talking with Viktoriya Dolomanova from Portugal and we're talking with her on behalf of her husband Hugo, who's a graphic designer, creating amazing labels, bottles, and packaging mainly in the wine and the spirits area.

We had a really great conversation about how to differentiate and stand out in that marketplace. I think we all know that design matters, and we are definitely more attracted to a beautiful things, leaning toward the well designed products, but it's difficult to get quantitative proof of that.

We talked a lot about how could you close that gap and bring assurance to people that design really does matter, and how to be the leader in bringing that voice to clients. Not only being now a designer that has incredible work to show, but also documented proof that your designs make more money.

That's really the way to go and where we focused a lot of our conversation and I want you to think about that for you and your business. If you're doing something that is hard to prove, there are some great ideas on how to go about proving your worth in these conversations.

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Ep123: Mark Pettit

Today on the More Cheese Less Whiskers podcast we're talking with Mark Pettit from just outside of London in the UK where Mark has a nice coaching and consulting practice helping people gain clarity, get their vision right, get their goals straight, and improve their productivity.

He also helps with the business strategy, often increasing their business 3x in as little as a year.

We spent the call talking about how to really package what it is that he does and create system to attract the right people.

If you've listened for any time, you can imagine one thing we focused on was selecting a single target market, the importance of that step, and the leverage it can provide to everything else you do.

If was a great conversation that I'm excited to share with you.

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Ep122: AbdelRahman Mussa

Today on the More Cheese Less Whiskers podcast we're having a conversation with a AbdelRahman from the UK.

You've heard me say that in order to scale something, we need to create a scale ready algorithm and that means, just in the simplest terms, that you have to figure out what is the unit of one that's going to underpin the economic transaction.

What is it you're offering? What is someone buying? Who's the winner in this, and who stands to gain from it?

Sometimes when you have a service that can help a group of people, it's important to understand and establish who is the person that's going to best benefit economically from this, and sometimes it's not actually either side of the original transaction.

It's a little bit complicated to explain in the introduction here, so listen in and see how this conversation evolves and where we ultimately take it. You're going to see a new way of looking at something and I think you'll find this one of the most interesting episodes that we've done.

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Ep121: Tony Berenyi

Today on the More Cheese Less Whiskers podcast we're talking with Tony Berenyi. Now I hit it off with Tony the moment I met him. He's sat right beside me during Dan Sullivan's Game Changer program, and from the moment he sat down, I liked Tony a lot.

He's a guy who's completely dedicated to personal development. He's been in Tony Robbins' platinum program as well as Coach, and he's just a wonderful guy with a real spirit and heart for service.

I've got to know him over the last several months. He came to one of my Breakthrough Blueprint events, we helped him with a book that he's written, and it's been really a great thing to see how an engineer by trade, a guy who has built a business delivering big, big projects, I'm talking hundreds of millions of dollars projects building steel plants, takes this Four Seasons approach to everything he does.

He's at a point now where he wants to be able to contribute at that level and really help some of the younger people coming up so they can get their lives and ambition together and really mentor and guide them on their way to success.

This was a great call as we talked a lot about how to make that transition and I think you're going to get a lot from the ideas we had.

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Ep120: Todor Yordanov

Today on the More Cheese Less Whiskers podcast we're talking with Todor Yordanov, a gentleman in Toronto who helps people buy pre-construction condos.

He's very thoughtful about what he does, a very interesting guy, and very engaging. You can see why his clients enjoy being in a relationship with him.

Todor has been applying the 8-Profit Activators to his business. He came to a Breakthrough Blueprint in Toronto earlier this year, and we had a really great conversation here debriefing the event and looking at how to unpack the 8-Profit Activators in the context of pre-construction condos. We went deep creating an experience for people that's a five star experience, even when you're selling something that's largely intangible... It's only really on paper right now, so how do you add a service to that?

You'll get a lot from the conversation here and how brainstorming applies the 8-Profit Activators to an intangible kind of business.

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Ep119: Robin Hanna

Today on the More Cheese Less Whiskers podcast we're talking with Robin Hannah from Paris, and Robin is a young 25 year old guy who has really made a name for himself in the fashion world in France.

He had a very early career as a growth director for a very popular fashion site, that he made a big success of and he learned a lot of things along the way, but Marketing is really his passion, so we had a really great conversation about where does he go from here, at 25 years old knowing what he knows now.

We also talked about knowing what I know now at 52, looking back at being 25 and realizing what an amazing opportunity, knowing what he knows about marketing is!

We talked about starting with his business idea, his dream, and what would be the thing that would keep him excited and motivated for the next 25 years.

I think you're really going to like this conversation and all the possibility it has.

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Ep118: Aaron McRann

Today on the More Cheese Less Whiskers podcast we're talking with Aaron McRann from Penn in BC, and Aaron has a really neat product that helps people with wrist pain, to do bodyweight exercises, push ups, and things like that without any pain.

This came out of a personal issue he was having and he figured out a way, with some ingenuity, to create these pushup blocks that allowed him to do pushups and body weight exercises without any pain.

Now the issue is how do we get those in front of people who have this type of pain.

This is a little bit of a different episode than we normally have because it's with someone with a physical product that solves one specific issue.

We had a really great conversation and we went through the Before Unit profit activators and how we would approach this idea of solving all the wrist pain in the world by starting with all the wrist pain in Kentucky and BC.

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