Today on the More Cheese Less Whiskers podcast we're talking with Viktoriya Dolomanova from Portugal and we're talking with her on behalf of her husband Hugo, who's a graphic designer, creating amazing labels, bottles, and packaging mainly in the wine and the spirits area.

We had a really great conversation about how to differentiate and stand out in that marketplace. I think we all know that design matters, and we are definitely more attracted to a beautiful things, leaning toward the well designed products, but it's difficult to get quantitative proof of that.

We talked a lot about how could you close that gap and bring assurance to people that design really does matter, and how to be the leader in bringing that voice to clients. Not only being now a designer that has incredible work to show, but also documented proof that your designs make more money.

That's really the way to go and where we focused a lot of our conversation and I want you to think about that for you and your business. If you're doing something that is hard to prove, there are some great ideas on how to go about proving your worth in these conversations.

Today on the More Cheese Less Whiskers podcast we're talking with Mark Pettit from just outside of London in the UK where Mark has a nice coaching and consulting practice helping people gain clarity, get their vision right, get their goals straight, and improve their productivity.

He also helps with the business strategy, often increasing their business 3x in as little as a year.

We spent the call talking about how to really package what it is that he does and create system to attract the right people.

If you've listened for any time, you can imagine one thing we focused on was selecting a single target market, the importance of that step, and the leverage it can provide to everything else you do.

If was a great conversation that I'm excited to share with you.

Today on the More Cheese Less Whiskers podcast we're having a conversation with a AbdelRahman from the UK.

You've heard me say that in order to scale something, we need to create a scale ready algorithm and that means, just in the simplest terms, that you have to figure out what is the unit of one that's going to underpin the economic transaction.

What is it you're offering? What is someone buying? Who's the winner in this, and who stands to gain from it?

Sometimes when you have a service that can help a group of people, it's important to understand and establish who is the person that's going to best benefit economically from this, and sometimes it's not actually either side of the original transaction.

It's a little bit complicated to explain in the introduction here, so listen in and see how this conversation evolves and where we ultimately take it. You're going to see a new way of looking at something and I think you'll find this one of the most interesting episodes that we've done.

Today on the More Cheese Less Whiskers podcast we're talking with Todor Yordanov, a gentleman in Toronto who helps people buy pre-construction condos.

He's very thoughtful about what he does, a very interesting guy, and very engaging. You can see why his clients enjoy being in a relationship with him.

Todor has been applying the 8-Profit Activators to his business. He came to a Breakthrough Blueprint in Toronto earlier this year, and we had a really great conversation here debriefing the event and looking at how to unpack the 8-Profit Activators in the context of pre-construction condos. We went deep creating an experience for people that's a five star experience, even when you're selling something that's largely intangible... It's only really on paper right now, so how do you add a service to that?

You'll get a lot from the conversation here and how brainstorming applies the 8-Profit Activators to an intangible kind of business.

Today on the More Cheese Less Whiskers podcast we're talking with Robin Hannah from Paris, and Robin is a young 25 year old guy who has really made a name for himself in the fashion world in France.

He had a very early career as a growth director for a very popular fashion site, that he made a big success of and he learned a lot of things along the way, but Marketing is really his passion, so we had a really great conversation about where does he go from here, at 25 years old knowing what he knows now.

We also talked about knowing what I know now at 52, looking back at being 25 and realizing what an amazing opportunity, knowing what he knows about marketing is!

We talked about starting with his business idea, his dream, and what would be the thing that would keep him excited and motivated for the next 25 years.

I think you're really going to like this conversation and all the possibility it has.

Today on the More Cheese Less Whiskers podcast we're talking with Aaron McRann from Penn in BC, and Aaron has a really neat product that helps people with wrist pain, to do bodyweight exercises, push ups, and things like that without any pain.

This came out of a personal issue he was having and he figured out a way, with some ingenuity, to create these pushup blocks that allowed him to do pushups and body weight exercises without any pain.

Now the issue is how do we get those in front of people who have this type of pain.

This is a little bit of a different episode than we normally have because it's with someone with a physical product that solves one specific issue.

We had a really great conversation and we went through the Before Unit profit activators and how we would approach this idea of solving all the wrist pain in the world by starting with all the wrist pain in Kentucky and BC.

Today on the More Cheese Less Whiskers podcast we're talking with Isaac Partita who helps car dealers and car consultants to grow their business.

Isaac has a great enthusiasm for applying the 8-Profit Activators to the auto industry and we had a really great conversation about where to start, looking at what are the metrics he can establish to measure everyone against. That's the great thing about the 8-Profit Activators... we use it for context, and a set of metrics and measurements to let people know they're on track.

Because every business is different and every business has its own metrics and expectations, if you're going to be in the business of helping other businesses grow, you've got to be able to establish what those metrics are for them and create a systems that can grow that business predictably.

Once you've cracked the code once, it's then scaling and duplicating everything that you've learned.

This is exactly what I do with the real estate agents I work with in our GoGoAgent.com business. I've figured out all the things that help the real estate agents get the things they want... More listings, more referrals, how to multiply their listings, how to find buyers, and how to convert leads. All of those things are from my application of the 8-Profit Activators to the real estate business.

I love talking with people who have that kind of aspiration to create something they're going to syndicate. I think you're going to really find this an interesting conversation and let me know if you have something that could be syndicated.

Send me an email to Dean@DeanJackson.com and let's have a conversation about it.

Today on the More Cheese Less Whiskers podcast we've got something quite different. Normally we have a business owner who has a business up and running, and we apply the 8-Profit Activators to identify the target audience, get them to raise their hand, educate and motivate them, make irresistible offers, and deliver a dream come true result.

Today however, we have Randall Floyd with us who writes books for young adults. He has his first one out right now and he's just getting started with a handful of sales. So we had a really great conversation about how to think of applying the 8-Profit Activators to a fiction book!

This is a really interesting episode and we actually went a little long because by the end of the call, the ideas were just flowing and we'd expanded the idea from just a book into a much bigger vision for the whole of the idea.

I really enjoyed this one and I think you're going to enjoy it too.

Today on the More Cheese Less Whiskers podcast we've got a real treat. We're going to be talking with my friend Bedros Keuilian, the founder and operator of Fit Body Boot Camp, a very, very successful fast growing fitness franchise that is taking the world by storm.

He's built it up to a multi, multi, multimillion dollar company, and in that experience, has learned some great processes and disciplines and approaches that can help anyone apply the same thinking to their business and in his words, man up to take control of all the things you need to do to get the most out of your business and life.

We had a great conversation. His new book is called Man Up. It's available on Amazon or wherever good books are sold and I highly recommend you read it. But first, here's a conversation about what's inside the book and what we can do to help get the word out.

You know on this podcast we always take a marketing approach, so rather than just talking about the book, we talk about the marketing of the book, so you get a behind the scenes look at how we would get the word out, and brainstorm some marketing ideas for it.

Today on the More Cheese Less Whiskers podcast we have a very special podcast! This is episode 5 of 25 in a series that I've been recording over the last five years with my good friend James Schramko.

James, you may know is the owner of SuperFastBusiness.com, he lives in Australia, and every year, when I've gone there to do my Breakthrough Blueprint events, we've made this pact to record one podcast a year for the next 25 years. We're five years into this 25 year, 'Periodic Podcast'.

I love this context where we get to check in one year apart. I'm always there the same time of the year and we get to talk and share behind the scenes stuff about what's been going on over the last year for both of us. We always have really great conversations, and we're very similar philosophically in the way we approach a lifestyle business.

James has a new book called Work Less, Make More, this year. It fits perfectly with the philosophy, so we had chance to talk about that. We had a great conversation. You'll really enjoy this episode.