Welcome to the More Cheese Less Whiskers Podcast Today we are talking with Ashe Higgs from Tempe, Arizona.
Ashe runs a martial arts program called I Liq Chuan and as you listen to this episode, you'll see the underlying structure, the puzzle that we're trying to solve is essentially, he has a location where he serves members through classes and private lessons, so how can we best fill that capacity.
That’s the mechanics, the logistics of what actually happens and you can overlay everything that we talk about to any business that follows that model. It could just as easily be a fitness studio, an after-school tutoring program, a tennis or golf instructor or anything where the model is that you find people, you bring them into your environment, you let them experience what you have to offer, and they join to stay as a member and continue to use those services.
It's important you understand the underlying limitations, constraints or goals for what we're looking at here. It's often the case when we start out to want to focus on the ad or what can we do to generate leads. You’ll see today that the path to Profit Activator 2 often goes through Profit Activator 5, understanding exactly what it is that you do to create that world-class experience, that dream come true for people, and Profit Activator 1 of who is that an ideal fit for.
Once you understand those two things then we can get to work on the rest of the before unit activator.
I think you're really going to enjoy this episode no matter what business you're in.
Read moreWelcome to the MoreCheeseLessWhiskers.com podcast. Today we have an international caller from Switzerland, Roman Bourquin, and we're going to really focus our time getting deep into Profit Activator number one.
This is the most important Profit Activator. Really selecting who your target audience is, really getting to understand what it is that they're going through, what it is that they need and are looking for, helps identify the intersection of what they really need and what you can offer.
What is the dream come true scenario that you can provide for that audience before we ever get to think about Profit Activator 2, how to get them to raise their hand.
I think you're going to really get a lot out of listening to the wheels turning and how we can dig into understanding what an audience really wants, where they are, how to structure the way that we look at it
Read moreToday we have a treat. We're talking with Taki Moore. For those of you who don't know him yet, Taki is a coach who coaches, coaches, helping them build million dollar coaching practices.
He’s one of my favorite people to brainstorm with because Taki like me is a 10 quick start on the Kolbe measure, and he implements like crazy. We'll hatch an evil scheme, he'll implement it immediately and come back and share the results.
We were messaging last night. He was asking about what strategies we could use with chatbots. It was a great thread and I thought that's a great idea for a MoreCheeseLessWhiskers episode.
So in this call we talk about the role of chatbots in our Profit Activator 3 lead conversion system. I think this is going to be a really great way for you to set a context if you're going to go into using bots and automations to help convert leads.
Read moreToday I'm talking with Todd Herman. Todd is the creator of the 90-Day Year and, if you’ve been paying attention over the last couple of years you'll have seen this idea getting a lot of traction.
He has a very mature business and a great launch-based model. We talk about how to really capitalize on the biggest asset he has, which turns out to be his list of all the people who, in Profit Activator 3, have responded and raised their hand as being interested in the idea of a 90-Day Year.
His biggest opportunity is to really expand the way he leverages that asset and help those people take the next step.
We focused a lot of our time this episode, really going deep in that concept. This is an episode you’re really going to enjoy.
Read moreToday I’m talking to Eoin Everard, a physiotherapist from Kilkenny, Ireland.
He's such an enthusiastic lover marketing. He's been following the I Love Marketing podcast since 2012 and is really doing some great things in marketing his physiotherapy practice.
And we had a great discussion about all of the elements of his before, during and after units and one of the really interesting themes of the whole conversation was the idea of thinking bigger than being just a solopreneur.
If you're going to scale your business, you have to get to a point where you can see your business providing results and value beyond your need to be involved delivering that value. You have to be able to create a system; a process and procedure that can, in the before unit; find people who want to get the result you're able to deliver, in the during unit, deliver those result consistently, predictably and profitably, and then in the after unit, nurture relationships so everyone you know, knows you provide these kind of services and are enthusiastic to introduce you to the people they meet who could use your services as well.
This is a great conversation that covers all those points from a strategic standpoint.
You're going to get a lot out of it.
Read moreToday we have a really great conversation with Derrik Hubbard, a financial advisor in California.
He has a really successful system he's been using to mail an invitation to the ‘right people’, a specific group of people in the area around the location where he runs a Social Security workshop.
It’s a great example of the vending machine I’ve described in the last few shows. He has people to come to the workshop and from there they meet with him for a strategy session and becoming clients.
It’s a system that works, and over the hour of the show we ran through the whole process of exactly how it works over his 30 day cycle.
Picking the list, mailing the postcards, holding the event. Within 30 days, he has a number of people in his office and now he's able to work with them in a relationship that's going to yield a great return over the course of several years for him, and helps the people maximize what they're doing in their retirement.
We spent a lot of the time talking about how to maximize that process and how to lower the threshold on the front end. Instead of offering a workshop straight away, offering a book (a lower barrier to entry) and then extending the relationship we have with people to bond, and over a longer period of time, continue to offer ‘cookies’ to them like the workshop.
This is a really great episode to understand how each of the four Profit Activators in the before unit work together and how we can maximize them.
You're going to enjoy this one.
Read moreWelcome to the More Cheese Less Whiskers podcast.
Today, we have a great conversation with Jeffrey Higgins, a real estate agent from outside of Detroit, about the future of real estate.
Jeffrey is someone who's been in the real estate business for 25 years, mainly in a commercial capacity working with retail shopping malls, and I don't know if you've noticed, but the prospects for the shopping mall as a concept are getting less and less exciting.
Jeffrey, taking a long-term view and looking to the future, has decided it makes more sense to transition into residential real estate.
Rather than just talk about the specifics of how to get more real estate leads, because I've cracked all of those codes and have endless podcasts and information about how to do that, we really focused on the higher-level conversation. What is it going to take to be in a sustainable real estate business in the next 25 years and really build a foundation that can not only survive, but get ahead of and thrive in this changing environment.
We focused on two things that are key to this, but I'm going to let you discover through the podcast here.
Take a listen…
Read moreI have a really interesting conversation lined up for you today. Alex Epstein is one of my favorite people to have conversations with. This guy is super, super bright, he's a philosopher, which I love about him, and he's the author of one of the books that I think may have the very best book title ever, 'The Moral Case for Fossil Fuels'. It's a reflection of the really interesting approach he takes looking at things.
We dive into that, but we spent most of our time looking at how we could apply the 8 Profit Activators to the business of being Alex Epstein. We came up with some really great evil schemes for him use including thinking about his own scorecards and super signatures.
I think you’ll really enjoy this take on things.
Read moreToday we have a More Cheese Less Whiskers first as we welcome back Jamie Smart.
If you remember Jamie is the author of two books, Clarity and Results. I’ve enjoyed both of them and this episode is a follow up to Episode 009 where we dived in the details and planned for the book launch of Results. In that show we talked about some out of box ideas on how to market on a local basis, a national book launch. All to support Jamie’s goal of getting on the Sunday Times list, the UK equivalent of the New York Times bestseller list.
We came up with some really great ideas and Jamie and his team were able to execute some pretty neat things. In this show we discuss those results. Jamie had a lot of great insight about what happened through that whole campaign and we spent the hour talking about the insights and results before talking more about the place of books and the importance of books titles. Specifically in the marketing or the attraction of a book.
I always enjoy my conversations with Jamie. I think you're going to love this episode.
Read moreToday, I'm talking with Jim Hart. Jim is in Arizona and has had quite a career in both the newspaper business and direct response marketing, as a consultant and now working with small and medium businesses to help counsel them on their marketing.
We had a great conversation about the future of the newspaper business. We talked about how, despite the common narrative, there's still a lot of juice left to squeeze from the newspaper orange, and the unique opportunity Jim has with his skills as a direct response marketer, his knowledge of the newspaper business and his connections in the newspaper business, to bundle up his skills and create some really great opportunities for small businesses all over the country.
We progressed into talking about the deeper idea of picking one business and really going deep in providing solutions for that one business that could be syndicated to all the other service providers in the same business.
You'll see we started talking about dentists but the conversation narrow to end talking about chiropractors. This is a great demonstration of the focus you can get helping any kind of businesses, in the same way I have specific focus on being able to help real estate agents. We talked a lot about how this could apply to his situation.
I think you'll really find this an interesting episode, developing the idea of a working, scaleable example.
Read more