Today on the More Cheese Less Whiskers podcast I want to share a classic with you.
This show started as a way to share the 8-Profit Activators with more people in a way that really helps them... an 'all cheese' conversation, and it was an idea that really started after one of the early shows I recorded with my good friend Joe Polish on the I Love Marketing Podcast.
Way back in episode 7 we recorded a yellow pages roulette show where we opened up the yellow pages, randomly picked a business & talked about all the ways we'd market that company if we were talking to the owner face to face.
It's still the show people ask me about... If it works in the yellow pages, why not talk to business owners directly. Now 228 episodes later, it's still one of my favorite things to do.
Read moreToday on the More Cheese Less Whiskers Podcast, I want to introduce you to the idea of a 50-Minute Marketing Sprint. The process I would use if I were coming into your business to take over the marketing department.
I love this concept because it really helps us remove the noise and focus on one outcome at a time. I think of it as fresh snow and the opportunity to lay new tracks without getting burdened by the back story of your business.
So, we're going to look at your Before Unit, identify your ideal clients, and then think about the steps we can take to introduce them to our world and compel them to take the first step.
It's a formula that's worked for hundreds of businesses with all sorts of clients, and I'm excited to share it with you.
Read moreToday on the More Cheese Less Whiskers podcast I've got something special I'd love for you to hear.
Two or three years ago, I was running full-page ads in Success Magazine telling about 'The Amazing Nine-Word Email That Revives Read Leads'. I was experimenting with a new approach to engaging with people who would respond to the ad, and it was really interesting because people who responded would call the ad, an article.
I've posted the article in the show notes so you can see what I was doing, but the amazing thing was, we ran that ad for several months and averaged a 68% opt in on the landing page. This was cold traffic from a magazine ad, and what was even more amazing was that we would get over 40% engagement once people responded and left their name and email address.
I used a very simple sequence to engage with people who requested a copy of the Email Mastery book.
After they received a copy I'd invite people to get together with me on the phone to brainstorm some of their nine-word emails and subject lines. We would have group calls just like the very first one I'm going to share with you today, and you can see the landing page at emailmastery.com so you can reverse-engineer the process to see how it works.
What was amazing to me was hearing people I've never met before, coming on and sharing the results they were getting with the nine-word email they read about in my 'article' in Success Magazine.
There are lots of lessons to deconstruct here I want you to hear this because I'm going to deconstruct the process and share with you exactly how you can apply it to your business.
Read moreToday on the More Cheese Less Whiskers podcast, we're talking with my great friend, founder of Genius Network and author of a new book, What's In It For Them, Joe Polish.
I get to speak with Joe and our guests all the time over on the I Love Marketing Podcast, but it's always great to talk 1-on-1 about some foundational principles and that's what we have today.
He's just written a new book going deeper into the nine Genius Networking principles that help you get what you want by helping others get what they want.
It's the perfect way to get anything your heart desires by helping others achieve their goals, all while making friends with amazing people along the way.
We talk about becoming a 'Pain Detective' in your marketing and personal relationships, the origin story of Genius Network, and how to quickly spot deceivers who try to use ‘sincere connections’ to try and take from you.
Don't forget to head to WhatsInItForThem.com to find the book.
Read moreToday on the More Cheese Less Whiskers podcast, we're talking with my friend and owner of the Dolphin Image Studios, home of this very podcast, Juan Pantoja.
The facility here in Winter Haven has a lot of history in the movie business, and Juan and his partners took it over in 2020 and are rebuilding it to its former glory.
They've done some great work on the buildings, the technology and the 8-acre 'back lot', and they're really providing a one-stop shop to movie makers.
When we think about the VCR formula - Vison + Capability * Reach, they have a great opportunity to be even more successful by becoming that C, the capability for all sorts of businesses, not just movie makers.
This is a great conversation with lots of ideas on taking your skills and becoming the 'who' for people looking to multiply their capability.
Read moreToday on the More Cheese Less Whiskers podcast, we're talking with my new friend, country musician Ryan Joyce.
I love chance encounters & that's exactly what happened with Ryan. We met because we both happened to be hanging out at the same coffee shop. Ryan is the double of my good friend Ross, so of course, I had to say something.
I got to know him more, and we had some great conversations about the opportunities he has to engage and build the people who love his music, so I wanted to share some of these with you.
We had a great show talking about his latest release, building his audience, amplifying the success he's already had, and orchestrating his fan base to keep them engaged and wanting more of the music he's creating.
There's a lot here, and whether you're a musician or entrepreneur, You'll recognize Ryan's passion for the things he creates and his enthusiasm for sharing them with people.
Read moreToday on the More Cheese Less Whiskers podcast, we’re talking with my good friend Lane Bowers. The world's most passionate marketer in the world's smallest niche!
Lane's been a friend for 25 years. We met here in Winter Haven and we hit it off right away. I'd just come out of building my marketing ideas and applying it all to my real estate business. The Internet and all its opportunity was just starting, and Lane was a barefoot water skier, not just any barefoot water skier, but a former world champion, barefoot water skier.
He was running ads in Water Ski Magazine, and I laid out this long business plan printed on a dot matrix printer. A manifesto showing Lane how to capture email addresses and build a business of people who are likely to do business with you in the years to come.
Today we’re checking in on that story, and what Lane is doing today using the skills he learnt building that list.
Read moreToday on the More Cheese Less Whiskers Podcast, we’re talking with Billy Bishop, owner of Top Flight Electric, right here in Winter Haven.
We had a great conversation talking the journey he's made over the last five years from starting out to now having a thriving business with four vans and a whole crew of people doing the work.
We then turned our attention to the future and looked at niching down his before unit to create opportunities rather waiting for reactive opportunities, and we talked about the big opportunity in his after unit of nurturing relationships with the people who already know him already like him already trust him.
Read moreToday on the More Cheese Less Whiskers podcast, we have a special new episode.
The very first guest on the podcast was immigration lawyer, Jim Hacking. We talked then about using a book to identify his best prospects, people who are looking to move to America, and the big opportunities that he has in really tapping into building a list of people who are on that path.
Now, we're starting a new season of the More Cheese, Less Whiskers podcast, in video! and our very first guest is... Jim hacking.
We had a great conversation. We talked about the tremendous growth in his business since we first talked and we moved into talking about the big opportunity that he had in his After Unit now he's really dialed in the Before Unit.
We talked about the books he's written with us at 90MinuteBooks.com, and the success of this YouTube channel. It's an amazing machine that continues to bring in new business for them, but now we talked about rolling that over and looking at the big opportunity in building his 'return on relationships' in the After Unit.
Read moreToday on the More Cheese Less Whiskers Podcast, we have a special treat.
Usually, when I have people on the podcast, I don't know them, it's the first time I'm getting to know what they're working on, but today I've got my good friend, Tim Organ.
Tim is married to another good friend, JJ Virgin. I was at their house for dinner just after Christmas, we were talking about energy and focus and all those things you think about to get an edge on the New Year, and Tim gave me some supplements he had been working on as part of a top-secret project.
Well, now his project, his edge performance pack, is available.
It's a really great combination I've been taking since then that gives clarity and focus. What's great about it is the energy I get is what I call a 'happy energy,' rather than the amped-up feeling you might get from a caffeine-type supplement. It just helps to stay focused and clear.
So, Tim and I are going to talk about the launch of his new supplement, and I'm excited for you to hear the brainstorming of the idea and hopefully give you a chance to experience this for yourself.
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