Ep100: Cody Burch

There are many ways to find potential customers, but taking a moment to think through the most effective way can multiply your results.

Today on the More Cheese, Less Whiskers podcast we're talking with Cody Burch. I've met Cody a couple of times at Nick Kusmich’s events and he's what you would call, an expert funnel builder.

He has a really great process that I love the name of, called the ‘One Hour Funnel’ because it promises a big benefit and you know exactly what you're going to get at the end of it. We had a great conversation about this philosophy of making things as convenient as possible for people.

We talked about how he identifies leads right now, and how he uses webinars as a way to get in front of people in his own funnel process. We talked about the idea of using a book or gift card to turn people from invisible prospects to visible prospects as a multiplier for his webinar, always driving towards doing something for people as opposed to showing people how to do something.

This call went so fast and we really got into the depth and psychology of what's going on in the minds of people, and how to best use the different approaches to generating leads.


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Transcript - More Cheese Less Whiskers 100