Ep142: Paul Adams

Today on the More Cheese Less Whiskers podcast we're talking with Paul Adams from Brisbane Australia, and today is one of those time when you know that you've hit on something that's a great idea.

Paul is a theater producer and an actor, and he had an idea for a theatrical show that he wanted to produce for primary school age kids and their families, and do it at a time when school is out on vacation.

The original discussion was about how can he can get the word out about the show but in that discussion we started thinking about how high is high, or what other models could we draw from here?

We started talking about Simon Cowell, Tyler Perry, and other models. I then shared with him an example of something that I know real estate agents do here in America and Canada, that could solve the entire issue for him. We really, as we thought it all out, realized this is THE idea.

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Ep141: Chris Rogers

Today on the More Cheese Less Whiskers podcast we're talking with Chris Rogers from Victoria, Canada, a fellow Canadian, and we're talking about something pretty neat.

He has skills in design and building, he's been a very successful home builder and remodeler, and the idea he has now is helping people create curb appeal for their homes.

This could be doing some simple things, things that are just cosmetically pleasing like cleaning up, adding some visual appeal to the house, all the way up to some construction type of things like adding an element to the house, a porch or a portico or dormers, something that's going to increase the curb appeal.

His theory or idea is that this would be appealing to real estate agents or people who are selling their homes, to help give them an edge and help their house stand out.

We brainstormed through that process and how he may be able to reach out to some of these realtors, and we walked through a great email sequence to send.

You're going to enjoy the thought process here of how to really determine what the value equation is in it.

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Ep140: Nandu Awatramani

Today on the More Cheese Less Whiskers podcast we're talking with Nandu Awatramani from New Orleans. Nandu helps restaurant owners grow their business and has the distinction of being the gentleman who opened a chain of Italian restaurants in India.

He has a very interesting character, we had a great conversation, and one of the things we talked about was establishing what I call proprietary metrics; ways to help you know what you're doing is working, so you can pass the results on to the businesses you're working for.

If you establish a metric that you know, that you can help effect, that can create the foundation for a training program, that you're the only one in the world that can help people with, then you're on to a winning formula.

You're going to enjoy this episode.

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Ep139: Vanessa Shaw

Today on the More Cheese Less Whiskers podcast we have a wonderful episode with Vanessa Shaw and Vanessa is a top level coach helping people from various backgrounds.

She's been in practice for a long time and has a lot of experience working with many different types of clients so we talked about some of the really great opportunities she has, offering high level programs, and about how she can use a book as a marketing tool.

I think you're really going to enjoy this episode especially if you're in a situation where you have a lot of experience helping people, and you can craft that into offering some high-end.

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Ep138: Jody McNamer

Today on the More Cheese Less Whiskers podcast we're talking with Jody McNamer from Seattle, Washington, and Jody has a really great mission that they're focused on.

He shared the story of his son Tyler, who's autistic and has gone from being an autistic child to now, someone who's 24 years old, has written a book, and speaks to thousands of people about autism, and who's acting in support and helping parents of autistic children.

It's a really great mission they have, and we had a great conversation about the context of thinking about what they're able to do for people from a During Unit perspective to identify the outcomes they could help create for people. Then they can build their business around being able to facilitate those things.

You're really going to enjoy this conversation. It's a little different than the usual type of business we have, but you'll see immediately how the 8 Profit Activators apply to every situation.

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Ep137: Jonathon Schultheiss

Today on the More Cheese Less Whiskers podcast we're talking with Jonathon Schultheiss from North Carolina, and Jonathon is a financial advisor with a very interesting specialty. They specialize in managing 401k plans for large companies. 

We had a really great conversation about the Before Unit for them and I have 100% confidence that if they get people lined up ready to get some help, in the During and After Unit they are 100% ready to help them because they have a great retention rate.

So we focused our attention on the Before Unit, and how to identify the exact target audience. Jonathon has narrowed it down to 500 people and we talked about how to get involved in a conversation with them that can lead to the opportunity for him to bring them on board.

Jonathon's a marketing lover and he's got some great ideas that you're going to enjoy. I'll keep you updated with reports from the field as he's implementing all these things.

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Ep136: Milan Kruger

Today on the More Cheese Less Whiskers podcast we're talking with Milan Krueger from New Zealand.

Milan has a very special program where he's helping people in New Zealand, young men, 18 to 35 years old who have between 30 and 80 pounds to lose.

That's a specific group, and you'll see as we go through the conversation how we arrived at that very specific articulation of his target audience.

It's great to see that thinking come together. He's had a lot of success and enthusiasm for helping people. In fact, he lost 80 pounds himself and that was a big part in sparking his passion for helping people, young men in New Zealand, do the same thing.

We had a great conversation about the entire 'Before Unit'. About how to set his program up, and how to think about all the profit activators that act together to identify his audience, to get people to raise their hand, to educate and motivate them, and then to make offers so they are ready to get the help he can provide.

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Ep135: Monique DeBose

Today on the More Cheese Less Whiskers podcast we're talking with Monique DeBose who’s in LA.

You are in for a treat if you like music, and jazz music particularly, because Monique has a wonderful jazz album that's debuted on the iTunes charts at number two in the jazz category. 

We had a great conversation to brainstorm ideas around how to make her music dreams come true. We talked a lot about the importance of getting people to know you, like you and then to trust you, and by trust in this context, we talking about people trusting they will have a good experience when they come to see her perform or they buy her album.

She has the opportunity to model some of ways this has been done in other situations and really take an approach of starting in her local market to lay the foundations before looking at different ways of distributing her music or who else might be interested in sponsoring or participating in an event with her.

You're really gonna enjoy this episode. There's a lot of parallels no matter what your ‘performance’ is.

It's the same in a lot of ways to what I do. You know I go on tour each summer to Toronto, London, Amsterdam and Sydney, and I’m able to do small events like this because people know me, like me and trust me from all the time we get to spend together on the podcasts here, so I think you're really going to enjoy this episode, no matter what you do.

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Ep134: Pat Rieli

Today on the More Cheese Less Whiskers podcast we're talking with Pat Rieli, who owns a restaurant in Ybor City near Tampa, called the Big Easy Bar.

This is a really fun episode. You hear me often talk about the restaurant experience as a great kind of visual or learning experience to understand the concept of the guest experience timeline, and so we really got to talk about that in this episode.

We talked about some strategies to bring in new people from the local area and people who are visiting from out of town, and we talked about the importance of building a list of local people who are already coming to your restaurant that you can continue to build a relationship with by email.

It was really fun to dig into some strategies and tactics they could deploy.

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Ep133: Rebecca Hourihan

Today on the More Cheese Less Whiskers podcast we're talking with Rebecca Hourihan from San Diego, and Rebecca helps financial advisors with their marketing, branding, and content strategies.

We had a really great conversation about all of the tools she’s able to help people with, and some of the strategies she can apply right now to increase the number of people they can help.

When we got to the bottom of it, we figured out that the thing that's going to make the biggest impact for Rebecca right now is working on some Profit Activator two steps of collecting more lead. Opportunities that are going to get her in conversations with people, and then, in Profit Activator three, begin to educate and motivate those people by increasing the frequency that she’s adding value and always using that as the opportunity to present her super signature and ways to get started. 

This is a really fun conversation. Rebecca's very enthusiastic and I love talking with people who love marketing.

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