Ep147: The Self Milking Cow with Frank Kern

Today on the More Cheese Less Whiskers podcast we have a bit of a different show. I'm down in South Beach this week, and one of the things I got to do was spend a little time with my friend Frank Kern, and it reminded me of being on his podcast, ‘Your Next Million’.

We talked about ‘the self milking cow’. I shared the idea that the struggle or limitation, holding back a lot of entrepreneurs back is that they're trying to be ‘self milking’.

They're trying to do it all; trying to make the milk, meaning come up with the ideas, the money and the strategies, and they're also trying to milk themselves, package it, take it to market, and do the billing and clean up around the shop and farm.

The sooner you realize making the milk is the most important thing you can do, and it's the thing that only you can do, the more success you’ll have. Everything else can be done by farmers, and I'm saying that not in a demeaning way to farmers, because there are people who love to be in support roles or love to do things without having to come up with the milk.

I think when you're the person who can make the milk, one of the creative leaders of an entrepreneurial venture, whether it's a real estate agent, or any kind of business, the problem is we kind of take it for granted. We think that everyone can do it and it almost feels like we shouldn't be able to just do that as it seems too easy. It seems like it’s not work.

That's a limiting belief, and you’ll realize not everyone is you, and that some people, in fact most people, really just want to know exactly what to do and feel like they're making a contribution to a bigger picture.

We had a great conversation and I'm going to let you listen in on that entire conversation this week, and then I’ll be back next week and we'll continue with our regularly scheduled programming.

In the meantime, enjoy this one. I think you're really going to get a lot out of it.

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Ep146: Ricardo Vasquez

Today on the More Cheese, Less Whiskers podcast we're talking with Ricardo Vasquez from Toronto and Ricardo has something pretty neat. He's working on creating a system in a community and a membership program for people who want to pursue mixed martial arts.

We had a really great conversation. Ricardo’s been a lifetime MMA practitioner. He's been involved in the sport for a very long time and has a real passion for it. He's just getting started with it as a business, so we talked a lot about how to get things going.

How do you start with a big vision for something that could have a global community, but take actionable steps to really to get started. Where do you begin and how do you structure and organize it so that you've got a scalable business. What we call a scale ready algorithm.

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Ep145: Matthew Coast

Today on the More Cheese, Less Whiskers podcast we're talking with Matthew Coast, and Matthew has a company, a website with tools, programs and coaching, to help women find the man of their dreams. The one who will love them, treat them like a queen. The one who will think about them above all others.

He's really has a dream-come-true scenario for women who want to be in a relationship with ‘the one’ right guy.

He has a big list of women who are eager to hear their information, so we talked a lot about how to connect all the help they can give these women, in a way that makes it easy for them to get started.

We talked a lot about continuity programs, email, super signatures, and scorecards, all about starting conversations and getting people engaged.

And all of it transfers to anyone else in a similar situation; where you have information that can help a specific group of people get a very specific result.

So every time you hear us talk about dating or hear about women, you can insert your situation, the kind of people you work with, and the kind of help you offer as a coach or information provider.

That's what I love about this and all of the things we talk about. This principle centered approach applies across all kinds of different industries.

You're really gonna enjoy this episode. Matthew's great, and I'm sure we'll have a great follow up to see everything he's implemented.

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Ep144: Chris Hill

Today on the More Cheese, Less Whiskers podcast we're talking with Chris Hill all the way from New Zealand.

Now, I first met Chris at a Breakthrough Blueprint event in London. He came to the very first event I did there, and he runs a company called Hands up Holidays. It’s a really interesting company because they combine luxury travel with voluntourism.

Chris has a really a great backstory to how all of this happened. His company has gone through different iterations and different ways it's evolved over time, and what we were talking about today is how do we, when you've got a global market as an opportunity and you've got a very defined type of person who you're trying to attract, how do you narrow that down to the best people to approach.

I always love when we spent a lot of time in our Profit Activator one, trying to zone in on the ideal target audience and how to get people to raise their hands.

You're really going to enjoy how we dial it in over this episode.

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Ep143: Victor Vento Jr

Today on the More Cheese Less Whiskers podcast we're talking with Victor Vento Jr, and Victor has an agency that helps people with subscription services.

We had a really great conversation that flew by! I've got a lot of experience in this particular endeavor and recurring revenue is one of my favorite models.

During the call we dove deep into the specific things Victor is doing with one of his clients, but the examples we talk about don't really matter because the model of getting someone to try something for the first time, and then offering a way for them to stay and deliver a service to them month after month after month, it's the same underlying mechanics and psychology.

The motivations are the same whether it's a subscription to a software services or a newsletter, or information or coaching or anything.

Everything that we talked about is transferrable to all of these models, and so much of it is about getting the metrics right.

You're going to enjoy this episode, especially if you are working with or hoping to work with something that has a recurring element to it.

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Ep142: Paul Adams

Today on the More Cheese Less Whiskers podcast we're talking with Paul Adams from Brisbane Australia, and today is one of those time when you know that you've hit on something that's a great idea.

Paul is a theater producer and an actor, and he had an idea for a theatrical show that he wanted to produce for primary school age kids and their families, and do it at a time when school is out on vacation.

The original discussion was about how can he can get the word out about the show but in that discussion we started thinking about how high is high, or what other models could we draw from here?

We started talking about Simon Cowell, Tyler Perry, and other models. I then shared with him an example of something that I know real estate agents do here in America and Canada, that could solve the entire issue for him. We really, as we thought it all out, realized this is THE idea.

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Ep141: Chris Rogers

Today on the More Cheese Less Whiskers podcast we're talking with Chris Rogers from Victoria, Canada, a fellow Canadian, and we're talking about something pretty neat.

He has skills in design and building, he's been a very successful home builder and remodeler, and the idea he has now is helping people create curb appeal for their homes.

This could be doing some simple things, things that are just cosmetically pleasing like cleaning up, adding some visual appeal to the house, all the way up to some construction type of things like adding an element to the house, a porch or a portico or dormers, something that's going to increase the curb appeal.

His theory or idea is that this would be appealing to real estate agents or people who are selling their homes, to help give them an edge and help their house stand out.

We brainstormed through that process and how he may be able to reach out to some of these realtors, and we walked through a great email sequence to send.

You're going to enjoy the thought process here of how to really determine what the value equation is in it.

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Ep140: Nandu Awatramani

Today on the More Cheese Less Whiskers podcast we're talking with Nandu Awatramani from New Orleans. Nandu helps restaurant owners grow their business and has the distinction of being the gentleman who opened a chain of Italian restaurants in India.

He has a very interesting character, we had a great conversation, and one of the things we talked about was establishing what I call proprietary metrics; ways to help you know what you're doing is working, so you can pass the results on to the businesses you're working for.

If you establish a metric that you know, that you can help effect, that can create the foundation for a training program, that you're the only one in the world that can help people with, then you're on to a winning formula.

You're going to enjoy this episode.

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Ep139: Vanessa Shaw

Today on the More Cheese Less Whiskers podcast we have a wonderful episode with Vanessa Shaw and Vanessa is a top level coach helping people from various backgrounds.

She's been in practice for a long time and has a lot of experience working with many different types of clients so we talked about some of the really great opportunities she has, offering high level programs, and about how she can use a book as a marketing tool.

I think you're really going to enjoy this episode especially if you're in a situation where you have a lot of experience helping people, and you can craft that into offering some high-end.

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Ep138: Jody McNamer

Today on the More Cheese Less Whiskers podcast we're talking with Jody McNamer from Seattle, Washington, and Jody has a really great mission that they're focused on.

He shared the story of his son Tyler, who's autistic and has gone from being an autistic child to now, someone who's 24 years old, has written a book, and speaks to thousands of people about autism, and who's acting in support and helping parents of autistic children.

It's a really great mission they have, and we had a great conversation about the context of thinking about what they're able to do for people from a During Unit perspective to identify the outcomes they could help create for people. Then they can build their business around being able to facilitate those things.

You're really going to enjoy this conversation. It's a little different than the usual type of business we have, but you'll see immediately how the 8 Profit Activators apply to every situation.

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